Category Archives: Marketing

Profit: Networking for Fun and Profit

Yours is a relationship business. Here is a magic formula: Relationship = Repeat + Referral When you don’t have a lot of money to market your services, you have to rely on your relationships to help grow your business. One … Continue reading

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Profit: Sales vs Costs Part 1

One of the great pleasures I have is the ability to study with some really great people. Each one has his or her own unique perspective. Two of my favourites on business are Brian Tracy and Keith Cunningham. If you … Continue reading

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Profit: On the Ball means On the Money

My wife and I settled in for a rare evening to watch a movie. Our daughter went to bed early. It was a long weekend. We had no other social events. Ahhhh. We decided to watch Moneyball. (Yes, I am … Continue reading

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Headline, Headline…Do you want to know how it makes you money?

I was recently asked to review some marketing/communications pieces for a non profit organization. The ostensible purpose of this communication was to reinforce donor relations and to encourage future giving. The theory seemed to be that if we give them … Continue reading

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Profit: Design vs Conversion?

This one may tick off a few people. But it’s definitely worth considering. I’ve had debates with designers about this topic before. There can be (but doesn’t have to be) a tension between the aesthetics of design and the objective … Continue reading

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Ethical Marketing

I just read a great blog post by Seth Godin.  If you are a true philanthrepreneur, how would you choose to market a product like this? Read the article and let me know what you think. http://sethgodin.typepad.com/seths_blog/2011/06/the-ethics-of-sunscreen.html

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More Content. More Places. More Customers.

WSI has launched a new solution for helping small businesses market themselves locally and achieve all the benefits from social media without all the work. The company’s new solutions is WSI ReachCAST, providing a combination of consulting services with a … Continue reading

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Using Video for Search Results

In today”s interactive world, video is becoming more important to engage with your prospects and communicate with your clients.  Video also provides a tremendous opportunity to increase your web presence. Executives with little time to spare for fun and games … Continue reading

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